Ashley VILLA
Marketing & Digital Strategy
MY JOURNEY
Since 2022, I have co-founded and led Creana, a creative and strategic studio. I’ve been involved in every dimension of building a brand and a business — from strategy, branding, and administration to client relationships, social media execution, and leading a multidisciplinary team.
What drives me most is designing strategies that bring structure and clarity to businesses: purpose-driven brands supported by solid internal processes and digital resources that organize, systematize, and translate vision into execution for the people behind them.
I’ve led more than 20 digital strategy and branding projects across multiple industries, combining strategic thinking with hands-on social media management. In parallel, I’ve launched and scaled digital products that today impact hundreds of entrepreneurs and freelancers, helping them make more intentional, informed decisions in their businesses.
career highlights
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Education & Certifications
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Master’s in Digital Transformation — University of Colima (2023)
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Bachelor’s in Marketing — University of Colima (2021)
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Cambridge C1 Certification (in progress) — UIC / Cambridge (2025)
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Languages
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Spanish (native)
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English (B2+, progressing toward C1 Cambridge certification)
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SKILLS
Strategy & Creativity
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Brand & business strategy
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Branding & storytelling
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UX writing & content design
Management & Leadership
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Project and team management
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Community & membership building
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Creative business administration
Marketing & Technology
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Digital marketing & social media
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Innovation and automation with AI
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Data analysis (GA4, Looker Studio)
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Creation of digital resources and educational programs
PROJECTS WITH PURPOSE
my proffesional path
Freelance Projects
(2019 – 2022)
Social Media Manager & Web Designer
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Website Development: Built and customized websites on platforms including Shopify and Wix, tailored to client needs and brand identity.
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Social Media Strategy & Content: Managed and created content for entrepreneurs and local brands, driving engagement and visibility.
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Digital Strategy & Growth: Designed foundational strategies to increase online presence and support business growth.
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Client Collaboration: Worked directly with clients on project planning, design, and execution, ensuring alignment with brand goals.
Creana Estudio
(2022 – Present)
Co-founder & Brand & Business Strategist
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Business Strategy & Leadership: Co-founded a creative and digital strategy studio, leading projects from ideation to execution while building a 10K+ engaged Instagram community through organic “slow brand” growth.
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Digital Transformation & Innovation: Designed and implemented AI-driven tools (e.g., AI Assistant for Digital Strategies) that reduced client delivery times from 1 month to 1 week and trained teams in adopting new technologies.
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Client Portfolio & Brand Building: Developed tailored digital strategies and managed social media campaigns for clients across industries, including law firms, healthcare, musicians, and cultural organizations.
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Analytics & KPIs: Built and optimized dashboards (Google Data Studio, Power BI, Excel) to track sales, engagement, and performance, enabling data-driven decision-making for clients.
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Content & Campaign Management: Directed content planning, production campaigns, and digital storytelling to strengthen brand positioning and drive measurable growth.
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Entrepreneurial Growth & Operations: Managed business development, client acquisition, and team coordination to scale the studio while balancing creativity with operational efficiency.
Ralph Lauren
(2022 and 2025)
Sales Ambassador — Client Experience & Brand Engagement
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Customer Experience & Engagement: Delivered elevated client service, actively contributing to Customer Voices feedback and ensuring a culture of recognition and belonging.
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Sales Performance: Consistently met and exceeded KPI targets (Conversion, UPT, ISOS, SPH, ATV), directly contributing to overall store performance.
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Marketing & Clienteling Initiatives: Collaborated in the planning and execution of a private in-store marketing event designed to strengthen client relationships and increase sales performance, resulting in strong engagement and measurable commercial impact.
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Visual Merchandising: Supported leadership in executing floor set directives and maintaining elevated visual standards to optimize product storytelling and shoppability.
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Team Development & Culture: Actively engaged in onboarding, training, and development initiatives while fostering an inclusive environment aligned with DEI commitments.
